Blog Header SocialMedia Cornerstone

Social Media. Whether you love it or hate it, if you’re reading this guide you’re probably looking for some inspiration, advice and guidance on how to build your social media profile to support your direct sales business.

You’re in luck! 💜 This Direct Sellers Guide to Social Media pulls our top social media resources together so you can build your social media strategy with confidence.

Social Media Guide

How to use Instagram (marketing methodology suitable for all platforms)

LevelUP Course - How to Be Successful with a Small Social Media Following

How to Build a Social Strategy that Converts

LevelUP Course - How to Authentically Share your Story

LevelUP Course - How to Use Attraction Marketing

Resources

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You’ve totally got this! 💜

How to Use Instagram

This article is for complete beginners to the platform and covers much more than just, how to post! (✅ Top tip: This article can be used for any platform you’re choosing to use! The marketing principles are still the same).

Learn how to:

  • Create a Personal Brand Identity
  • Create a posting Schedule
  • Maximize the features
  • Choose good quality content
  • Write a stellar caption 

Good luck starting on your social media journey.🎉

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Use this guide to build your Social Media strategy!

Dive into the Guide
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How to Be Successful with a Small Social Media Following

Maisha started off just where you are today, with a small social media following. But, even with her small social media presence, she was able to become the #1 African American earner at her company. 

Maisha shares how she built her business on social media using these practical tips. This 5-part course covers:

  • Welcoming New Followers 💌
  • Engaging to Promote Growth
  • Engagement vs Followers
  • Hashtags ⚡️
  • Keep showing up!
LevelUp Thumbnail JH Lesson1 Copymaisha

In 8 minutes learn 5 practical social media tips to build your business. 

Take the Course Now
LevelUp Thumbnail JH Lesson1 Copymaisha

How to Build a Social Strategy that Converts

This is an important one! Posting on social media can take up a large amount of your time. You need to make sure that the time you’re spending on social is actively giving back to your business. 

This article looks at the value of:

  • Authenticity
  • Engagement 
  • Keeping track of your relationships (Enter Penny!)

If you find yourself spending all your time on social media yet aren't seeing any sales, it's time to rethink your sales strategy. Different strategies work for different people, so keep searching until you find the one that works for you. ⭐️

Putting social media tips into practice while running her business from home.

Read this article to check your social strategy is supporting your business growth.

Unlock Coversion!
Putting social media tips into practice while running her business from home.

Take control of your business and smash the glass ceiling with Penny

The virtual assistant built for social selling success. 🚀

Discover Penny

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How to Authentically Share your Story

Rachael has built her business by being authentically her. Take Rachael’s course to find out how you can tell your true story to find the people who actually want to do business with you.💜

Follow Rachael's expert-led course covering:

  • Opening Up
  • Rule of 5
  • Offering Value
  • Know your Story
  • Are you comfortable with your story?
LevelUp Thumbnail Rachael

Take Rachael’s course on Authenticity for Social Media Growth.

Share Authentically on Social
LevelUp Thumbnail Rachael

How to Use Attraction Marketing for Direct Sales

Attraction Marketing is a key tool in some direct sellers' toolkit when they are building their business on social media. Take Jade’s course to find out if it’s a strategy that will work for you. ✨ (Remember what works for one person might not work for another, so it's best to see what different approaches are out there and chose the one that works for you!

Jade covers:

  • Authenticity 
  • Content Buckets
  • Consistency
  • Call to Actions
  • Follow-ups
Father With Baby Daughter In Sling Multi Tasking Working From Home On Laptop

What is Attraction Marketing? Find out in Jade’s course. 

Super charge your Strategy
Father With Baby Daughter In Sling Multi Tasking Working From Home On Laptop

Resources

Looking for more inspiration? 

Check out some of our Penny Legends to find out how they built their businesses. 

Take control of your business and smash the glass ceiling with Penny

The virtual assistant built for social selling success. 🚀

Discover Penny

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Penny Encouragement
Building a business is a tremendous feat! Give yourself a pat on the back 💜
- Penny

Social Sharing

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