What are the critical initiatives for 2021?
Niche to Universal
Scope complexity: Simple to Complex
To show how frequently initiatives were mentioned by survey responders we plotted responses from universally agreed (the top) to one-off or niche initiatives (the bottom).
We looked at the complexity of implementing each initiative. (Not to say that any of these will be easy!) Left to right, the scope of implementation for these initiatives increases in complexity.
The initiatives are colour coded to show what area of direct sales (corporate, the field, customers, or the industry as a whole) the initiative focuses on.