A brilliant way to scale direct sales businesses
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A smart personal assistant helping consultants build rewarding businesses and the life they want 

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The data-driven, sales enablement platform built for direct sales success

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Increase in Prospects
Faster Rank Advancement

Meet Penny

Your super-smart personal assistant

Penny organizes each day making it simple to run your business with confidence. Handling your daily list of activities, organizing your content and ensuring that your customers have an amazing experience, freeing up time for the things you like to do.

If you are building a direct sales business, you need Penny.

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The Exceptional Experience Consultants and Leaders Demand
“Simple, streamlined and the perfect assistant for my business!! I cannot imagine NOT having this now”

Get Inspired by Penny Legends

Terry Lynn


Terri Lynn, a mom, a nurse and a direct sales rockstar achieving top leadership levels at Rodan + Fields

JJ Birden


JJ Birden, From NFL Player to Direct Seller with Isagenix



Christie, a mom of three, military spouse and successful Isagenix business owner

Scale Across Enterprise

The data-driven sales enablement platform
Insulate the field from your
digital transformation disruption
Understand field performance and trends
Increase consultant-led
customer service
Deliver exceptional field experience in weeks, not years

Our Story

Direct sales is in our DNA

Penny was created to solve a problem. Penny’s CEO David witnessed first hand his wife, Terri Lynn, struggle to effectively manage her time, organize her daily activity and provide amazing customer service… all while raising three children. One afternoon she jokingly said “I need an assistant to organize my life and tell me what to do!”… which gave David the idea.

Meet Terri Lynn Abbey

Commitment to Your Success

Brilliant people + Enterprise expertise
  • Best-in-class support
  • Live training and onboarding
  • On-demand tutorials
  • Direct Sales best practices
  • Proof-of-concept programs
  • Global site configuration
  • Enterprise change management
  • Integration consulting
Penny Enterprise

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Discover how to turn a data-driven, sales enablement platform into your competitive advantage.
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