Revenue Acceleration Programs
How Penny Revenue Acceleration Programs push revenue growth even further
Sellers who complete 15-30 income-generating tasks per month see 3.7 times the number of orders and 3.8 times the revenue compared to those who complete 0 tasks a month. To succeed in growing a business and driving sales, more tasks equals more revenue.
What’s a task in Penny?
It’s a suggested action that can lead to a successful sale, a better customer experience or build relationships.
The Penny app is designed to increase sales, reduce churn and build a sustainable business. Penny creates income-producing habits and provides a duplicatable strategy for new team members to follow. To further align Penny with your company goals, there are lots of opportunities to align seller activity with promotions, product launches, seasonal themes and events.
The Penny Revenue Acceleration programs help achieve corporate team’s goals and are favourites with Penny users because they prioritize fun and income. Whether the goal is to drive new business, expand and upsell existing customers, increase order volume or motivate and support sellers through tough times — there’s a Penny Revenue Acceleration Program for you. The programs leverage Penny to deliver promotions, scripts and challenges right inside the app when the sellers are ready to take action. For example, for a seasonal promotion, a seller would log in and see:
Sellers who log in 2-3 days a week see 4 times the increase in orders and revenue over those that log in less than 5 times a month. The Penny Revenue Acceleration Programs make sellers’ daily outreach routines exciting by introducing challenges and celebrating their progress. Field-wide initiatives drive camaraderie, mentorship all while supporting sellers to:
The Results
Each program is designed with specific goals in mind, here are some of the results we’ve seen:
Increase order revenue
In one Power Week a partner saw:
409%
increase in prospecting and follow-up tasks
Resulting in
38%
increase in customers
Resulting in
127%
increase in overall order revenue WoW ($750k+)
Building a pipeline
In one Power Week a partner saw:
113%
increase in reach outs & follow-ups
Resulting in
171%
increase in new prospects
Increase order size
In one Power Week a partner saw:
160%
increase in customer care tasks
Resulting in
5%
increase in average order size ($125+)
Revenue Acceleration Program Types
Power Weeks
• Driving sales around seasonal promotions
• Expanding order volume with existing customers
• Introducing new products to specific customer segments
• Getting new sellers to their first order faster
Overview
🔥For some partners we also run Power Weekends as short sharp bursts of activity for sellers who only work their business on the weekend.🔥
Recognition is a huge part of a Power Week, with sellers competing to complete the highest number of tasks. It’s fun, it’s exciting, it’s motivating. There are prizes and top-performer shoutouts throughout the week to motivate task completion. It doesn’t just give a significant boost to sales, it inspires others when they see success and know that there’s a proven connection between business-building tasks and their income. In one Power Week over 12,000+ tasks were completed, with the top task completer completing 500+ tasks.
What & Why
What?
A full week dedicated to business growth, guided by the Penny Partner Success team.
The week includes:
- Daily challenges in the app
- Seller training and Q&As focused on specific goals
- Daily opportunities to engage and drive desired seller behaviour
Why?
- To drive desired behaviours and increase productivity around specific company targets
- To create a sense of community, camaraderie and momentum
Results
Generating repeat business
In one Power Week a partner saw:
227% increase in Customer Care tasks
Resulting in
71% increase in Repeat Business Revenue
Engaging sellers, reducing churn levels form not seeing success
In one Power Week a partner saw:
350 active sellers
Using 250 scripts
Engaging with over 100 comments
Resulting in
94% increase in active sellers week over week
New Sellers Time to Sale
Overview
On average, Penny users see a 44% increase in average monthly revenue after joining up with Penny. To capitalize on this at the beginning of a seller’s journey, Penny runs quarterly training sessions designed for new joiners. It’s free, it’s specific to each partner — and it’s lots of fun. Sellers get to meet new people at their company while learning how they can unlock the power of Penny to help them build a sustainable business.
What & Why
What?
A free training session for new joiners at your company so they can learn about Penny, how to use it to build a pipeline, convert prospects to customers and generate repeat business.
Why?
- To support new joiners learning behaviours and best practices leading to sales
- Because sellers who complete 15-30 tasks per month in Penny see:
- 4 x the number of orders*
- 4 x the revenue*
*In comparison to someone who completes less than 15 tasks.
Results
One quarter with one Partner:
571 sign up for training
611 sign up for Penny
Promotion Campaigns
Overview
Seasonal promotions, new product lines, and company events, are all massive opportunities for increased sales, but only if sellers capitalize on the opportunity. By incorporating your campaign into Penny, promotions are aligned with income-generating tasks so sellers have a targeted approach to making the most sales with each promotion.
- Create a campaign adding:
- Relevant content
- Recommended scripts
- Penny creates a to-do list for sellers to capitalize on the opportunity
What & Why
What?
A company-wide campaign orchestrated in partnership with the Penny team so related content, recommended scripts and a task list is generated for sellers to drive income-generating action, aligned with the corporate strategy.
Why?
- To give sellers a sense of urgency to act — who to reach out to, and what to say, with clear easy steps
- To give corporate one tool/channel to increase traction on campaigns
- To connect revenue-generating tasks with company promotions
- To remind sellers what activity leads to sales
Results
Increasing Orders
In one trial campaign a partner saw:
3,000+ campaign tasks completed
Resulting in
593 Orders Placed
Penny Workshops
Overview
Penny Workshops take place three times a month with two sessions on how to build a sustainable business and one live Q&A.
These workshops are great facilitators of conversation and allow sellers to learn while doing with Expert Penny Trainers, like Rox as their guide.
What & Why
What?
Free workshops for any Penny user to learn more about how to prioritize income-generating tasks.
Why?
- To give users a space to connect directly with a Penny expert
- To build a growth community
- To provide for sellers who work best when supported live
Monthly Challenges
Overview
Every month Penny runs an exciting challenge to motivate users to complete a series of activities that are focused on revenue growth.
With monthly prizes and ongoing support, the challenges are a huge success.
What & Why
What?
Monthly challenges hosted by Penny available to anyone with a Penny account.
Why?
- To gamify goal setting
- To reward income-generating task completion with a leaderboard and prizes
- To remind sellers what tasks to prioritize for business growth
Results
33% increase in the average amount of tasks completed
102% increase in content being shared with contacts
Conclusion
The Penny Revenue Acceleration Programs are designed to support corporate’s goals from both a revenue perspective and a seller engagement perspective. The programs wouldn’t be such a success if both weren’t being fulfilled. A seller only needs to complete 15-30 tasks a month to see their orders and revenue quadruple over those who complete 0 tasks a month. It doesn’t sound like a lot, but sellers are often sidetracked into doing non-income generating tasks or find themselves overwhelmed on where to start.
Sellers who log in 2-3 days a week see 4 times the increase in orders and revenue over those that log in less than 5 times a month. The Penny Revenue Acceleration Programs make sellers’ daily outreach routines exciting by introducing challenges and celebrating their progress.
More tasks = more revenue.
The results speak for themselves.
Increase order revenue
In one Power Week a partner saw:
409%
increase in prospecting and follow-up tasks
Resulting in
38%
increase in customers
Resulting in
127%
increase in overall order revenue WoW ($750k+)