This year, more than ever, people are choosing social selling because they’re looking for a way to make money. But, they’ll end up staying because of the community that makes them feel like they belong.
In the face of an economic downturn, after the stresses of the unprecedented covid-19 pandemic, the pursuit of happiness is more important than ever.
Having a thriving business is about way more than money. Freedom, flexibility, authenticity, self-improvement and community are all fundamental to living a balanced fulfilling life. They’re now non-negotiable for social sellers.
The companies that will thrive are those that can balance smart investments for their field, a digital experience vision, and agile thinking with an unwavering focus on seller happiness across the board. The amazing part is happiness is contagious — happy sellers lead to engaged corporate teams, driven leaders and ultimately delighted customers loyal to the brand.

Happiness is difficult to track — but unhappiness is not.

It’s seen in:

• Escalating churn rates
• Customer complaints and support escalations
• Declining adoption of outdated systems and abandonment of legacy practices
• Frustration with complicated workarounds and ever changing digital solutions

Combining what sellers need to succeed with the innovations needed for competitive advantage, happiness is guaranteed.

David Abbey

CEO & Co-Founder