How Juice Plus+ AUNZ used Power Weeks
How Juice Plus+ AUNZ used power weeks to drive 171% increase in new prospects.
Juice Plus+ associates know better than anyone the power of building strong habits and consistency when it comes to both nutrition and building successful businesses.
For customers, Juice Plus+ helps bridge the gap between what to eat and what to do to build a healthy lifestyle with the added nutrition from plant-based products.
For associates, Juice Plus+ partners with Penny AI to help build daily habits around business building activities. As a social sales enablement platform, Penny helps sellers know exactly what to do and what to say in order to build relationships, provide incredible customer service and build a thriving and rewarding business.
Together, the Juice Plus+ AUNZ team and the Penny team identified three goals around seller engagement for Penny to help drive some early wins and long term behaviors for associates.
3 x Goals 🎉
Seller Engagement
To get the team excited, encourage daily participation and build expertise in Penny.
Build Habits
To build and maintain a routine around new business prospecting and building customer relationships.
Increase Activity
To run a campaign focused on increased activity to demonstrate the corresponding growth in sales.
The Plan ✨
Power Week: a multi-day initiative focusing on Juice Plus+ 3 goals
The Juice Plus+ AUNZ team worked with Penny to plan an exciting program of activities to engage the field both in the Penny app and on social media.
The details:
- One week of focused activities centered around building new business
- Daily challenges driving competition and excitement
- Prizes & recognition for top performers
- Training focused on new business best practices
- Team virtual meetings throughout the week
- Power Week specific resources: targeted lists, scripts and messaging in Penny shared with the field
- Regular in-app communication to drive campaign engagement and sharing updates
Results 🏆
*The numbers below (unless stated otherwise) are compared to the week before the Power Week. The results directly correlate to Power Week activity and do not include alternative activity within the Penny app carried out by Juice Plus + associates.
Increased Engagement
26% increase in Active Associates
Early wins drove revenue-generating behaviors
280+ Orders placed as a result of tasks completed during Power Week
Resulting in
$32,000+ in order revenue
Business Growth
Nurturing Existing Customers
Partnering for Success 💜
Partnering with the Juice Plus+ AUNZ team made this Power Week a success. The Juice Plus+ team went above and beyond creating campaign resources and visuals and consistently communicating with the field, amplifying campaign momentum and driving top performer recognition.
If you’re looking to kickstart your Penny experience a Power Week is the way to do it. The Penny team were incredible with giving us the framework and then tailoring it to our goals. All our sellers had such a fun time, but they also saw impressive results in just one week. Really helped prove the value of using Penny to our team and I’m excited to see this growth continue.