Top Trends for Direct Sales Success in 2021 by Meredith Tieszen

With over 20 years in the industry, Meredith Tieszen, SVP Connector and Customer Experience at Solvasa, loves helping others build their dreams. She champions strong communication and develops lasting relationships to keep herself and her team motivated for long-term success.

Combat information overload with simple messaging and perfect timing

The direct sales landscape is changing. With more noise, more competition and more tools than ever to connect with customers it’s easy for both the field and customers to become overwhelmed. For 2021, a new, simple plan is a must that makes customers the ‘Hero’ and positions the field as their guide to show the ‘Hero’ how their products can alleviate their problems. 

Working around the new environment of “at home learning” to “zoom overload” we must utilize these simple systems so the field can share information with their customers at exactly the right time. This will not only improve the customer experience but help the field focus their efforts. Developing a new, simple formula will also help fight “field fatigue” as these systems will help them service to the customer needs overall.

For more trends and insights into direct sales transformation for 2021 check out 11 Trends for the Direct Sales Industry in 2021. 11 thought leaders in the industry share the top things they're looking for from innovative direct sales companies in 2021.

• Fabian Rodriguez, Global VP/CDIO/CTO, Information & Digital Technology at Tupperware - Time to step up our technology! Cybersecurity, Artificial Intelligence, IoT Devices...
  Mark Hughes, VP of Sales at Penny - Reconnect with the field through a consistent digital presence
• Jonathan Gillam, CEO at Momentum Factor - Tighter governance and additional enforcement from regulators
• Roxanne Wilson, RoxTalks & Social Stories Membership - In a world where Zoom is the norm how do we make virtual events interesting

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