How to Cultivate Happiness in Social Selling
Champion your sellers
Happiness and the ability to measure happiness is the key to social selling success. Sellers are the brand ambassadors, the public face, the champions — if happiness isn’t prioritized this will funnel to customers. (And no one wants an unhappy customer)
Why you need to Track Happiness
In the 2023 Social Selling Trends survey two happiness metrics stood out.
15% of sellers are unhappy
23% of organizations can prove their field is happy
This means that:
15% of sellers are unhappy and at risk of churning and 77% of social selling companies have no way of knowing who those people are and why they’re unhappy.
Happy people = Prospering Company
Happy sellers = Higher retention = Consistent sales
- 83% of millennials say work-life balance is the most important factor when considering a potential job.
- Happy salespeople produce 37% greater sales.
- Employers who increase their employees’ engagement by 10% can boost profits by $2,400 per employee a year.
- Actively disengaged workers cost the U.S. upwards of $550 billion in lost productivity per year.
Lorman Statistics on Employee Engagement & Happiness
Make sellers lives easier
When I look at the future, at 2023 for social sellers, the future seems to be all about simplicity and really professional automation to attract their leads to them. So that it frees up time for the social sellers so all they need to focus on are those one-on-one communications with hot prospects who want to join them in business and buy their products.
Why are sellers happy?* Based on the 2023 Social Selling Trends Survey
Support from Corporate
Teach sellers to personalize outreach while maintaining top tier customer service
The biggest opportunity for social selling in 2023 is to become customer-centric. A personalized customer experience will create a valuable relationship with your customers that will keep them coming back. Especially in this screen-heavy world, a little personalization goes a long way.
Why aren’t sellers happy?* Based on the 2023 Social Selling Trends Survey
Promised culture community, but no follow through
No support from corporate or upline
Outdated training or no real training
How to Improve Happiness
When most of the work is done digitally, ineffective outdated tools are frustrating. Provide intuitive solutions for the way people work.
Not all sellers have team leaders. Make sure there is a central resource sellers can go to for advice and personal mentorship.
Most social selling companies have a greater purpose. Lean into your purpose and make sure your sellers know it is the driving force.
Trend Setters 🦄
Don’t follow trends. Set them. Invest in the latest technology, embrace the newest selling styles, throw the coolest parties. Be the company everyone else copies.
Video is HUGE in the social selling world. Sellers are leveraging videos on Facebook, Instagram and TikTok to great effect. Bring video into your communication and training to resonate with sellers.
Training & Support 🎉
Be known for having the BEST training and support available for social selling. Up-to-date, constantly evolving, growing with sellers’ knowledge and experience.
Learn more about the other trends shaping 2023!