Top 11 Social Selling Software Reviews
Social Selling Success Platform Landscape
It can be difficult choosing the perfect social selling enablement platform for your business. This software comparison features the top platforms to help you begin the process of choosing the best solution for your company.
Your solution needs to align with your unique field requirements, be compatible with your existing workflow and support your future growth and expansion plans.
Here we take a look at 11 network marketing vendors:
- Cotano
- Krato Journey
- MarketPowerPRO
- Pamtree
- Penny AI
- Rallyware
- RapidFunnel
- Teamzy
- Traktivity
- Verb Technologies
Pillars of Social Selling Success
These are the four pillars of social selling success used to review the top 11 social selling software platforms and create the Competitive Landscape below. Keep these in mind while researching the best option for your company.
Customer Experience
An exceptional brand experience across the entire engagement cycle, from initial introduction to becoming a customer to a brand champion.
Consultant Experience
A consistent experience that balances a consultants own onboarding and training journey with the ability to then run their business all through one streamlined digital tool.
Leader Experience
Effective team management through real-time team performance tracking with daily tasks to suggest revenue-boosting activities all while still providing an exemplary level of customer care.
Corporate Experience
Aligning corporate goals with the field needs, combining end-to-end digital engagement, exceptional customer service, multiply sales and elevate the brand, all while providing relevant data back to corporate.
Competitive Landscape
A key success metric of a new software partner is the adoption rate by both corporate and the field. In a recent industry survey, 89%* respondents identified digitization as a key initiative critical to their organization’s success, but many respondents also noted that its delivery across the entire organization would require comprehensive “change management” strategy and resources. These two factors led us to look into the Platform Completeness and Scalability of each solution.
Horizontal Axis
Platform Completeness
The horizontal axis of the comparison graph represents the vendor’s focus on a single-success area vs the completeness of vision covering all 4 areas of success (Customer, Consultant, Leader and Corporate).
Vertical Axis
Scalability
The vertical axis of the comparison graph analyzes the vendor’s ability to scale across regions, provide comprehensive onboarding, their success and adoption services and proven implementations into large-scale direct sales environments including integrations into existing systems and platforms.
Top 11 Direct Sales Software Summaries
While the pace of digital innovation, along with enhanced AI capabilities are driving the corporate IT strategies and vendor roadmaps, an increased focus on customer and consultant experience is driving the transformation of Field Success and Sales Enablement platforms.
Together, these two factors are pushing the digital capabilities and functionality of direct sales success platforms beyond what the industry has ever seen. To understand the increasingly dispersed and complex landscape, the top 11 vendors and their capabilities are analyzed below in alphabetical order.
Sales growth and automation software for direct sales consultants and network marketing companies.
More at cotano.me
Areas of focus
Task automation, message templates, reminders, tags and notes.
Global capabilities
English, French, Russian, Ukrainian
Adoption & onboarding programs
Live Chat
Key customers
Leroy Merlin, ERV, Glovo
Direct sales mobile app for distributor retention and productivity for direct sales. More at krato.com
Areas of focus
Consultant focused app focused on onboarding, gamification, distributor engagement and corporate communication
Global capabilities
N/A
Adoption & onboarding programs
Live online support, Webinars
Key customers
Sweet Minerals, Cara, Trades of Hope
Capterra reviews & score
3 reviews, 5/5
MLM software where the focus is on the customer’s shopping experience and ease of enrolling distributors. More at marketpowerpro.com
Areas of focus
Onboarding, commission payments, compensation plans and marketing.
Global capabilities
Yes
Adoption & onboarding programs
In Person, Live Online, Webinars and Documentation.
Key customers
Kingdom’s Candles, Chels Wellness International USA, MakeUp Eraser
Capterra reviews & score
4.7/5 (35 reviews)
Free mobile-friendly CRM for MLM professionals. More at pamtree.com
Areas of focus
Consultant focus – contact management, self-created to-do lists, prospect messages, content uploads and social media posting.
Global capabilities
N/A
Adoption & onboarding programs
Consultant-app only, team workshops available, online chat, email and phone support.
Key customers
Utility Warehouse, Tropic, Forever Living
Capterra reviews & score
1 review 5/5
Sales enablement platform exponentially increases revenue by enabling and empowering field consultants and leaders to focus on income-producing activity. All while providing corporate teams with the data, insights and innovation for the digital-first future. More at getpenny.com
Areas of focus
Customer: AI-powered customer care cycle.
Consultants: Smart prospecting, centralized content, daily and contact organization.
Leaders: Duplicatable process, real-time team trending analysis and AI-driven performance insights.
Corporate: Performance insights, unified digital field experience.
Global capabilities
Yes
Adoption & onboarding programs
Global account and site configuration, proof of concept programs, dedicated success teams for onboarding, customization, roll out and training.
Key customers
Isagenix, Truvy, FuXion
Capterra reviews & score
31 reviews, 4.6/5
Performance enablement platform delivers the right learning activity to the right individual at the right time.
More at rallyware.com
Areas of focus
Consultant and leader focus: onboarding, leader training and distributor training programs.
Global capabilities
Yes
Adoption & onboarding programs
Pre-launch KPIs, customization and configuration
Key customers
Pawtree, Velofix, New Avon
Capterra reviews & score
16 reviews, 5/5
Content repository and sharing technology for consultants in direct sales, general business, coaches and trainers. More at rapidfunnel.com
Areas of focus
Consultants: content sharing, prospecting, email campaigns.
Leaders: field contests & rewards.
Global capabilities
N/A
Adoption & onboarding programs
Online tutorials.
Key customers
Beachbody, Organo Gold, Grace and Heart
Capterra reviews & score
N/A
Organizes and manages relationships for networking marketing businesses. More at teamzy.com
Areas of focus
Consultant – distributor CRM and outreach automation.
Global capabilities
N/A
Adoption & onboarding programs
Self-guided onboarding by the user.
Key customers
Individual user rather than corporate-based.
Capterra reviews & score
4 reviews, 4.5/5
Social selling app helping manage prospects, calendar and team all in one place. More at traktivity.com
Areas of focus
Consultant productivity – social selling for consultants, with to-do lists, scripts and team progress updates.
Global capabilities
N/A
Adoption & onboarding programs:
YouTube channel, Video tutorials, Online chat support, Online Help articles.
Key customers
Share Total Wellness, Trades of Hope, Valentus
Capterra reviews & score
N/A.
Sales enablement platform for life sciences, direct sales, entrepreneurs and sales teams. More at verb.tech
Areas of focus
Customer and consultant – automatic sampling, interactive video and challenge-based consultant education programs.
Global capabilities
Yes
Adoption & onboarding programs
Provide onboarding help, customization of challenges and branding.
Key customers
Hologic, Vasayo, Invitae
Capterra reviews & score
N/A
