Ashley Hower, Executive Director of Global Marketing at Forever Living is known for her keen eye at evaluating global trends to anticipate consumer interest. Her marketing campaigns support the needs of the business while capitalizing on shifting consumer appetites so all strategic developments and communications are working to support a common goal.
Leveraging traditional retail channels to connect with new customers
Savvy direct selling companies will really tune into opportunities that are driving traditional retail and sales channels like Amazon, Alibaba, Shopify etc.
The business is still about personal connection but finding alternative ways to connect and deliver products and services is what will continue to truly transform the industry.
Two day shipping, exemplary customer service, tech driven recommendations of what the customer might like and even a sales presence on these channels as an additional exposure point for the brand will all help to ensure that direct sales companies are not only going where the customers are, but are meeting and exceeding the expectations of customers today.
For more trends and insights into direct sales transformation for 2021 check out 11 Trends for the Direct Sales Industry in 2021. 11 thought leaders in the industry share the top things they're looking for from innovative direct sales companies in 2021.
- Roxanne Wilson, RoxTalks & Social Stories Membership - In a world where Zoom is the norm how do we make virtual events interesting
- Deb Erickson and Shellie Sullivan - Shifting new consultant mindset from employee to employer
- Mark Hughes, VP of Sales at Penny - Reconnect with the field through a consistent digital presence
- Lars Dahlberg, Independent Advisor - It's the end of the (direct sales) world as we know it