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Top Trends for Direct Sales Success in 2021 by Ashley Hower

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Ashley Hower, Executive Director of Global Marketing at Forever Living is known for her keen eye at evaluating global trends to anticipate consumer interest. Her marketing campaigns support the needs of the business while capitalizing on shifting consumer appetites so all strategic developments and communications are working to support a common goal. 

“Savvy direct selling companies will really tune into opportunities that are driving traditional retail and sales channels like Amazon, Alibaba, Shopify etc.”
Ashley Hower, Executive Director of Global Marketing, Forever Living

Leveraging traditional retail channels to connect with new customers

Savvy direct selling companies will really tune into opportunities that are driving traditional retail and sales channels like Amazon, Alibaba, Shopify etc. 

The business is still about personal connection but finding alternative ways to connect and deliver products and services is what will continue to truly transform the industry. 

Two day shipping, exemplary customer service, tech driven recommendations of what the customer might like and even a sales presence on these channels as an additional exposure point for the brand will all help to ensure that direct sales companies are not only going where the customers are, but are meeting and exceeding the expectations of customers today.

11 Trends and Predictions for Direct Sales in 2021

For more trends and insights from thought leaders in the industry check out

11 Trends and Predictions for 
Direct Sales in 2021 >



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