Penny is absolutely delighted to announce winning 2022 Business Innovation of the Year at the Squamish Business awards.
Back in 2017, Co-Founders David Abbey and Chris Noble started something special in Squamish. Penny is innovating the way hundreds of thousands of independent sellers on social media start, build and grow a sustainable business. In one pilot, 1,000 sellers saw a collective revenue increase of $2,740,770 in 3 months — all by completing the revenue-focused tasks generated by Penny. Continuously innovating, Penny recently launched the industry’s first micro-learning experience embedded in a social sales enablement platform. Now, sellers can learn while doing, directly in Penny.
David says, “We’re so proud to win Business Innovation of the year as that is what Penny is about — innovating from both a company culture and product perspective. Since raising our $27 Million Series B funding round, we’ve committed to innovating the way sellers see success by developing industry-first products for social sales enablement. And we’re doing it by creating a company that challenges the status quo and puts a daily focus on improving diversity, equity, inclusion and belonging for everyone who chooses to work at Penny.”
“When we founded Penny, we knew we wanted to start it in Squamish. A place that is spoilt for natural beauty and tech innovation, abundant in great people and great minds, a supportive community that cheers you on and offers advice and connections to help you succeed. We’re so lucky to call Squamish our home and to grow a global remote-first business grounded in Squamish values,” says Chris.
Diversity and Inclusion
Passionate about making Penny a truly diverse and inclusive tech company, Penny prioritizes people’s health and wellness and supports local initiatives like SORCA and Brands for Better. Penny is proud to have created a team with one of the highest percentages of women engineers in all of Canada at 57% (when the industry average is below 30%).
Hosted by The Squamish Chamber of Commerce the 2022 Business Excellence Awards saw over 150 attendees gather to celebrate local businesses and community members across 10 award categories.