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Once you’ve officially launched Penny to your field, it’s time to nurture your field. You may notice that only a percentage of your field has signed up at this point. That is normal and actually a part of the process! The next step is to engage users by building more hype and exclusivity around Penny. This includes:

  1. Exclusive product content only available in Penny
  2. Product promotion only available in Penny
  3. Penny Power Week (or day) hosted in partnership with your company and Penny
  4. Sharing testimonials and results from the Penny Success Council 

Exclusive Product Content 

A fantastic way to drive your field onto Penny is to upload exclusive product content only available on Penny. You’ll need to work with your account manager to discuss what product content you would like to upload to Penny. 

Here’s an example of what an exclusive product content email to the field can look like: 

Subject: Check Out [Product] Content In Penny!

Body:

Hi [First Name],

We hope that you’ve been loving Penny so far! It’s amazing to see [Distributor Term] feedback coming in that Penny is already helping with business growth, organization and accountability. It’s incredible!

Did you know that in Penny you can share content with customers and track who opened it? This feature can be found in Penny’s content library. The content library is pre-loaded with all your favourite [Company Name] content. 

We’ve added exclusive content for [Product Name] that’s only available in Penny. Sign up for Penny to view and share the content with your customers!

[Sign Up for Penny]

[Corporate Employee Sign Off]

Subject: Check Out [Product] Content In Penny!

Body:

Hi [First Name],

We hope that you’ve been loving Penny so far! It’s amazing to see [Distributor Term] feedback coming in that Penny is already helping with business growth, organization and accountability. It’s incredible!

Did you know that in Penny you can share content with customers and track who opened it? This feature can be found in Penny’s content library. The content library is pre-loaded with all your favourite [Company Name] content. 

We’ve added exclusive content for [Product Name] that’s only available in Penny. Sign up for Penny to view and share the content with your customers!

[Sign Up for Penny]

[Corporate Employee Sign Off]

Penny Power Week 

What drives people to try something new more than the prospect of prizes? Host a competition with Penny to give the field an added incentive to sign up. These events generate lots of buzz so work with your Account Manager to leverage in app messaging and push notifications to your users. Each day, a mission is assigned to Penny users focusing on activities that drive business revenue. 

For more information about Penny Power Weeks check out Article 4. (name of article + link)

To whet your appetite, here’s what a kick off teaser of Penny Power Week might look like:

Subject: Ready, Set, Grow! 

Body:

Hi [First Name],

On [Date of event], we’ll be hosting a Penny Power Week to kick off our new field tool! Each day, you’ll be assigned a task by Penny focusing on activities that grow your business revenue. 

Users who see the biggest uptick in their business throughout the Penny Power Week will win some awesome prizes. (Trust me, you’ll want to win them!) 

We’ll be releasing all the details in a few days, but to get a headstart, make sure you’ve signed up and set up your business with Penny. 

[Sign Up for Penny Button]

Stay tuned for more information coming soon!

[Corporate Employee Sign Off]

Testimonials

Testimonials from Penny users at your company are one of the most powerful ways to inspire new distributors to sign up for Penny. Talk to your Account Manager about gathering testimonials from your Penny Success Council. Sharing these testimonials are a sure fire way to spark others to sign up for Penny. 

Here’s an example:

Subject: “Penny is seriously a game changer!’ [Quote from your users’ testimonials]

Body:

Hi [First Name],

We hope you’ve been successful in signing up for Penny so far! It’s been amazing hearing how much success [Distributor Term] have seen in such a short amount of time on Penny. We wanted to share some of those success stories with you!

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.” – Jane Doe, City/State

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.” – Jane Doe, City/State

“Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.” – Jane Doe, City/State

 

If you haven’t signed up for Penny yet, you can do so by clicking the link below. 

[Sign Up For Penny]

[Corporate Employee Sign Off]

These are just a few examples of how you can nurture your field through the process of signing up for Penny. If you have any ideas talk to your Penny Account Manager and we can work together to make them a reality.

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Today is your day! We're rooting for you 🌱
- Penny

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