The Ultimate Prospecting Guide for Network Marketing
6 Steps to Prospecting Success
Right, we’ve got this. Let’s dive into all things Prospecting together. This guide will give you everything you need to create a solid Prospecting game plan for your Social Selling business.
We’ll cover:
Step 2 - Beginners Guide to Building a Prospecting Strategy
Step 3 - Build a Prospecting List
Step 4 - Practical Income Producing Tasks
Step 5 - What to Say to Your Prospects (With Templates)
Step 6 - Give Take Sales Method - Moving your Prospect through the sales Funnel
Step 7 - Recruitment Call Types - Taking the Conversation Offline
Let’s get started! 💜
Step 1 - What is Prospecting
The first thing you need to know is… what is Prospecting.
It’s a crucial part of building a business because this is the strategy you need to have in place to go out and start finding people, building relationships and eventually (hopefully), welcoming them as a new customer.
Check out this comprehensive article explaining exactly what Prospecting is and why it’s so important.
Step 2 - Beginners Guide to Building a Prospecting Strategy
Once you have a firm understanding of what Prospecting is. It’s time to create your own strategy and decide how you’re going to start prospecting.
We’ve created this guide to help you create a sustainable prospecting strategy so you can start adding prospects to your list and find your first customer.
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Step 3 - Build a Prospecting List
You’ve probably heard people talking about their Prospecting List. A Prospecting list is like gold for Network Marketers. By having a well-maintained list you know exactly who you’ve reached out to, what their response is, when you need to follow up with them and who is next to contact.
But, creating that list in the first place can be daunting. Don't worry though, we'll be with you every step of the way. 😊
In this article we explain why having a good system for your Prospecting list is so important AND share a handy exercise on how to get the ball rolling with adding people to your list.
Step 4 - Practical Income Producing Tasks
Why did you start a network marketing, social selling or direct sales business? To make money!
Whether it’s a date night fund, to cover the cost of your own products, or to one day become a full time salary, you need to make sure that during the precious time you have to work your business you’re focusing on the tasks that will actually lead to making money. (And as you already know, or probably guessed – Prospecting is one of them!)
Take this LevelUP course with Network Marketing Coach, Becky Launder, as she shares her 3+3+3 = 3,000 Prospecting Strategy AND she shares lots of other practical tasks you can do to increase your chance of turning a profit.
Step 5 - What to Say to Your Prospects (With Templates)
Now you have you list and your strategy of who to contact and when it's time to start reaching out to people. But wait, what should you say?
Knowing what to say and when to say it can be the most difficult part of building a social selling business.
Here are a couple of script writing tips.
- Have a purpose when writing your script
- Make it personal
- Write how you talk
- Tailor your language to your recipient
- Add value with product links/images in your script (only when relevant)
- Always proofread and spellcheck
Need inspiration? Check out these 11 Prospecting Scripts that you can tailor to your business!
Step 6 - Give Take Sales Method - Moving your Prospect through the sales Funnel
When you start reaching out to people on your list, many won’t be interested right away, which is good, don’t be disheartened. Mark them as not interested right now and remember to personally check in with them (in a non-salesy way), you never know when they might suddenly need your product or service.
BUT - some people will be interested! And that’s when you really need to know what you’re going to say to them next.
Discover the Give-Take Sales Technique so you can start lining up recruitment calls with your new prospects.
Step 7 - Recruitment Call Types - Taking the Conversation Offline
Now it’s time to talk to your prospects. It can be difficult to know what to say. Lots of network marketers swear by creating a script to follow so if you get nervous or someone asks you a difficult question you have some pre-prepared responses ready.
In time you probably won’t even need your scripts. But in the beginning they are a handy tool to make sure you come across as professional and confident.
Explore these 3 recruitment call strategies and see how they can help build your confidence and make sure your calls go smoothly.
BONUS! - Because Prospecting is Difficult for Everyone
Already overwhelmed with Prospecting? Don’t worry, you’re in good company. Prospecting is difficult for everyone in every industry. Give yourself a pat on the back for plunging in and bask in these memes that are all too real. - Prospecting Memes for Direct Sellers.
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