Beginners Guide to Social Media for Social Selling
Social Media. Whether you love it or hate it, if you’re reading this guide you’re probably looking for some inspiration, advice and guidance on how to build your social media profile to support your direct sales business.
You’re in luck! 💜 This Social Selling Guide to Social Media pulls our top social media resources together so you can build your social media strategy with confidence.
Social Media Guide
How to use Instagram (marketing methodology suitable for all platforms)
LevelUP Course - How to Be Successful with a Small Social Media Following
How to Build a Social Strategy that Converts
LevelUP Course - How to Authentically Share your Story
LevelUP Course - How to Use Attraction Marketing
- 10 Reel Ideas (that don't involve dancing)
- 30 Social Prompts (for when you need inspiration)
- Direct Sales Checklist - Daily | Monthly | Yearly
You’ve totally got this! 💜
How to Use Instagram
This article is for complete beginners to the platform and covers much more than just, how to post! (✅ Top tip: This article can be used for any platform you’re choosing to use! The marketing principles are still the same).
Learn how to:
- Create a Personal Brand Identity
- Create a posting Schedule
- Maximize the features
- Choose good quality content
- Write a stellar caption
Good luck starting on your social media journey.🎉
How to Be Successful with a Small Social Media Following
Maisha started off just where you are today, with a small social media following. But, even with her small social media presence, she was able to become the #1 African American earner at her company.
Maisha shares how she built her business on social media using these practical tips. This 5-part course covers:
- Welcoming New Followers 💌
- Engaging to Promote Growth
- Engagement vs Followers
- Hashtags ⚡️
- Keep showing up!
How to Build a Social Strategy that Converts
This is an important one! Posting on social media can take up a large amount of your time. You need to make sure that the time you’re spending on social is actively giving back to your business.
This article looks at the value of:
- Authenticity
- Engagement
- Keeping track of your relationships (Enter Penny!)
If you find yourself spending all your time on social media yet aren't seeing any sales, it's time to rethink your sales strategy. Different strategies work for different people, so keep searching until you find the one that works for you. ⭐️
Read this article to check your social strategy is supporting your business growth.
How to Authentically Share your Story
Rachael has built her business by being authentically her. Take Rachael’s course to find out how you can tell your true story to find the people who actually want to do business with you.💜
Follow Rachael's expert-led course covering:
- Opening Up
- Rule of 5
- Offering Value
- Know your Story
- Are you comfortable with your story?
How to Use Attraction Marketing for Social Selling
Attraction Marketing is a key tool in some sellers' toolkit when they're building their business on social media. Take Jade’s course to find out if it’s a strategy that will work for you. ✨ (Remember what works for one person might not work for another, so it's best to see what different approaches are out there and chose the one that works for you!
Jade covers:
- Authenticity
- Content Buckets
- Consistency
- Call to Actions
- Follow-ups
Resources
Looking for more inspiration?
Check out some of our Penny Legends to find out how they built their businesses.
Social Sharing
