How to Leverage Social Media to Support Penny Launch
Social media is one of the most effective ways to build excitement and engagement in your field around the launch of Penny. Your existing sellers will take a note of the upcoming solution launch, but also anyone considering joining you as a seller, will see that you are focusing on providing the field with the tools necessary to succeed. Win win!
Consider the following ideas and resources to support your Penny social media launch plan.
- Announcement templates and visual examples
- Launch communications plan for a dedicated Penny Facebook group
Have you ever dreamed of having a personal assistant for your business? Well look no further! Today, [Company Name] is delighted to announce that we’ve partnered with @getpennyapp, the leading tool for direct sellers across the industry. Penny takes the guesswork out of your business so that you can spend more time building and less time wondering what to do. Sign up for Penny today! Link in bio.
Today, [Company Name] is thrilled to announce that we’ve partnered with the leading platform for direct sellers, @getpenny. Penny is a smart, virtual assistant that enables our field with the activities and tools they need to take their business to new heights. We’re excited to equip our field with the best tool to help their businesses flourish. Click the link to sign up for Penny today.
[Company Name] is excited to announce our partnership with @Penny AI. Penny is the smart virtual assistant for direct sellers and we’re thrilled to equip our field with the leading technology they need to grow their business.
We’re ecstatic to announce that we have officially partnered with Penny AI- the smart, virtual assistant that enables direct sellers to boost their revenue, manage their customers, and achieve faster rank advancements. Click the link below to learn more!
Dedicated Penny Facebook Group
Companies that have rolled out Penny to their field successfully say that their dedicated Penny Facebook Group was one of the best tools for communicating the launch directly with their field. In particular, it worked well for the pilot launch with a select group of distributors who have access to Penny before it’s rolled out across the company.
Creating this group has lots of benefits:
- Creates a community of Penny champions
- Builds hype within the company as people want to be included in the first wave
- Prominent leaders have a chance to become Penny experts
As you know, the challenges with these groups is encouraging the field to join in the first place. We’ve created some email and post templates to help bring your Penny Facebook Group to life.
- Email to Field (Non Leader)
- First Facebook Group Post (Non Leaders)
- Leader Facebook Group
- First Facebook Group Post (Non Leaders)
Email 1 – Facebook Group Invitation
- Goal: Drive Facebook Penny Group sign up and participation
- Audience: Field (Non Leader)
Subject: You’re Invited!
[First Name]
This week, we launched Penny to a select group of incredible [Distributor Term]. YOU are one of them.
I’d like to invite you to a private Facebook group with other [Distributor Term] that are using Penny to revolutionize their business. In this group, we’ll share best practices, examples, results and many more amazing ways that [Distributor Term] are using Penny to take their business to the next level.
We will be kicking off Penny for [Distributor Term] with a FB live with a few special guest speakers. You won’t want to miss this!
Head to this link to register for this private Facebook group and to get all of the details about our Penny Live Launch event!
Hope to see you there!
[Corporate Employee Sign Off]
First Facebook Group Post (Non Leaders)
Welcome [Distributor Term]!
This is the exclusive Facebook group for [Distributor Term] Penny users. In this group, we’ll be sharing an array of tips, tricks and testimonials of how Penny can help you grow your business, and save you tons of time along the way.
We’ll be hosting a LIVE Penny Party with [insert names of corporate and Penny attendees] on
[Date, Time, Link].
We’ll be walking you through how to set up Penny for success in your business, and there may just be a few surprises for some of the first Penny users as well ;).
We’re excited to see you there!
[Facebook Group Manager Sign Off]
Leader Facebook Group
Subject Line: You’re invited to the [Company Name] Team Leader Penny Group!
[First Name]
This week, we launched Penny to a select group of incredible [Distributor Term] leaders. YOU are one of them.
I’d like to invite you to a private Facebook group with other team leaders that are using Penny to revolutionize the way they manage their downlines. In this group, we’ll share best practices, examples, results and many more amazing ways that [Distributor Term] are using Penny to help their team grow and manage their business at the same time.
We’ll be kicking off Penny for [Distributor Term] with a FB live with a few special guest speakers, and we’ll be highlighting one of the most innovative features Penny has to offer – Team Care.
You won’t want to miss this! Here’s a preview of the team care feature:
Head to this [link to register] for our Penny Live Launch event!
Hope to see you there!
[Corporate Employee Sign Off]
First Facebook Group Post (Non Leaders)
Welcome [Distributor Term]!
This is the exclusive Facebook group for Leaders at [Company Name] using Penny. In this group, we’ll be sharing various tips, tricks and testimonials on how Penny can help you build and manage your team, and save you tons of time along the way.
We’ll be hosting a LIVE Penny Party with [insert names of corporate and Penny attendees] on
[Date, Time, Link].
We’ll be walking you through how to set up Penny for success with your team, and there may just be a few surprises for some of the first Penny users as well ;).
We’re excited to see you there!
[Facebook Group Manager Sign Off]
Social Sharing
